This Christmas Ad Takes on Climate Change With a Hopeful Message
Erste Group's campaign encourages sustainability during the holiday frenzy
For all the anticipation surrounding Christmas, the holiday can also be bad for the planet. With sustainability top of mind for many people this year, Austrian financial services company Erste Groupe tackles climate change head on in its latest Christmas ad.
The animated film tells the story of how a father-to-be becomes motivated to act more sustainably during the holiday season. With his young daughter by his side, he feels compelled to make small changes such as turning the tap off while brushing his teeth, recycling, riding his bike instead of driving a car and foregoing plastic bags when Christmas shopping.
At the end, it is revealed that the man is thinking of his child who hasn’t been born yet and envisioning a better future for her.
The campaign encourages people to consider sustainability even at Christmastime and take small steps that can make a difference for the environment.
Believe in tomorrow
Jung von Matt/Donau created the ad, while London-based production company Passion Pictures handled the animation. Mark Waring directed it and Soviet Science composed the music.
“The future will be challenging for everyone. We will have to rethink our actions, look for alternatives, challenge ourselves—and grow through the experience. This is not just about doing without, but also about making the most of opportunities and developing as persons. Let’s believe in tomorrow,” Mario Stadler, head of group brand Management at Erste Group, said in a statement.
“Over the past years, the films we helped Erste Group create had a clear focus: let’s believe in ourselves. This year, we’re expanding that thought: let’s believe in ourselves—and in tomorrow.
Erste Group's campaign encourages sustainability during the holiday frenzy.
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